Solei Williams
Solei Williams, smiling, in glasses.

Hi, I’m Solei Williams.

I research the problem, write every word, design the product and build the website that sells it.

I’m a founder too. I’ve built 40+ websites and 5+ web apps of my own. Now I help startups and founders get theirs written, designed and built. This page is mostly pictures of the work, so scroll as fast as you like.

Open to project, contract, fractional and part-time work.

Book a 20-minute call or email me
  • 40+websites built
  • 5+web apps built
  • 4+years building with AI
  • Alwaysaccessible by design
SpectrumThrive Untangle screen Atara SCOPE website SpectrumThrive Reel Atara Command email screen SpectrumThrive Unwind screen Black Autistic and Proud website SCOPE report page Atara Command funding screen SpectrumThrive post SpectrumThrive Talk screen Atara Systems website

What’s on this page

  1. 1SpectrumThriveAn app for neurodivergent adults. Research, UX writing, product design.
  2. 2Atara CommandThe AI system I run my company from. Workflow design, AI systems.
  3. 3Atara SCOPEWebsite reports for web agencies. SEO, AI search, analysis.
  4. 4CopywritingBrand lines, sales copy and app words.
  5. 5EssaysLong-form personal writing.
  6. 6Websites & visualsRecent websites, social content and report design.

No. 1

SpectrumThrive

UX research, UX writing, product design, accessibility

A support app for neurodivergent adults. I founded it, and I lead the research, the writing and the product experience.

Neurodivergent adults do a lot of work no one sees: reading meaning into a short text, getting ready for a phone call, recovering after a loud room, or making a choice with very little energy left.

I wanted support that still works on a hard day.

The product video. About one minute.
Home screen in Steady energy, asking What's going on right now?
Home, Steady energy
Home screen in Low energy with fewer, larger choices.
Home, Low energy
Untangle: What's tangled right now? A library of everyday situations by topic.
Untangle
Untangle sorting one situation into What you know, Also true, You are one of many and Still open.
Untangle, one situation
Finding the words, with message options to copy.
Finding the words
Talk screen, asking how Onni can be with you.
Talk with Onni
Unwind screen: Give your mind a little break. One is plenty. The rest can wait.
Unwind
Roots screen: What's true about you, with plain words for how your brain works.
Roots
1 / 8

55+ public sources behind the research, read in people’s own words.

145+ real-life situations, sorted by how often they come up.

One voice for every screen: “Seen, not fixed. Known, not diagnosed. Accompanied, not advised.”

AI is optional. The Untangle library is fully written ahead of time.

Privacy and crisis care are built in: “Our team sees totals, never your words.”

What this proves: I can take a hard human problem, research it in people’s own words, turn what I learn into a writing standard, and build the experience around it.

Hire me for research and writing Visit SpectrumThrive

No. 2

Atara Command

AI systems, workflow design, product building, automation

Command is the screen I run my company from.

My founder work lived in email, my calendar, funding deadlines, contacts, notes and follow-ups. Everything was there. Seeing what needed me next was the hard part.

So I designed one place that shows me the next step. Another founder asked for his own copy after seeing it, so I turned it into a template any founder can set up.

Command Today screen with a meeting heads up, one highlighted next step, a Do today list and the calendar.
Today shows one next step. The screens use a made-up founder.
Command Email page: 2 emails need a reply and 1 thing to do, with dates pulled out of a message.
Email pulls buried dates to the top. Nothing sends until I press Send.
Command Funding page with upcoming deadlines.
Every funding deadline in one place.
Command People on a phone with business card scan and contacts.
Scan a business card at an event.

What I designed

  • A calm Today screen with one next step
  • Email sorted into Reply to, To do and Good to know
  • Drafted replies that leave [brackets] where only I know the answer
  • A Funding Scout that finds grants and orders deadlines
  • Business card capture with follow-up reminders
  • Calm mode, large text and plain labels
  • Small AI models to sort, stronger ones to write

I designed every screen, rule and label, and built it with the AI tools I’ve worked with for over 4 years.

What this proves: I can map a scattered workflow, write the rules it should follow, and turn it into an AI system that cuts down manual follow-up.

Hire me to organize your workflow

No. 3

Atara SCOPE

SEO, AI search, analysis, information design

A website report for small web agencies. It checks how a business shows up in Google and in AI tools like ChatGPT, Gemini and Claude, then turns the evidence into a short plan.

A website can produce hundreds of findings. The valuable part is choosing what matters, what happens next, and how everyone will know the work helped.

The Atara SCOPE website: Find more defensible work inside the client websites you already manage.
The SCOPE website. I designed, wrote and built it.
SCOPE report cover: Website opportunities, scoped for action.
The cover
SCOPE page: The answer, in one minute.
“The answer, in one minute.”
SCOPE priority item with what was found, what done looks like and how it gets checked.
One priority, start to finish
SCOPE fulfillment console listing demo orders ready for human review.
The console where every report gets reviewed. Demo data.

Built so people can trust it

To make every report trustworthy, I built the system in layers:

  1. AI does the heavy analysis.
  2. Every quote gets checked against the real website.
  3. A second AI, from a different company, checks the claims.
  4. Fixed rules set the safety labels.
  5. A person reviews every report.
“We tried it and received great feedback in seconds!”
Bulk Buy Pals LLC, after trying an early free version of SCOPE (then called Compass)

What this proves: I can turn research, automation and AI output into a client-ready plan people can trust.

Hire me for SEO and AI search Visit Atara SCOPE

No. 4

Copywriting

Brand lines, sales copy, UX writing

SpectrumThrive brand line

Understand yourself.
Celebrate yourself.
Be kind to yourself.

Support for the invisible work, so you can thrive.

SCOPE sales page

Find more defensible work inside the client websites you already manage.

Your client stays your client.

The first line sells the result. The second answers the buyer’s biggest worry.

Lines inside the SpectrumThrive app

  • What’s going on right now?
  • Give your mind a little break. One is plenty. The rest can wait.
  • Seen means the message reached them. Each person replies on their own clock.
  • Do you feel any different? Any answer is a good one.
  • Our team sees totals, never your words.

ARVIAA framework, in one line

Human variability is a design input, not an edge case.

A big design framework, made into one idea people remember.

What this proves: I can move between product words, brand lines and sales copy and keep them all clear.

Hire me for copywriting

No. 5

Essays

Long-form personal writing

I write about time, rest, work, AI and feeling like enough. Each essay starts with a small moment from my day and opens it into a bigger idea.

“I keep telling myself I need to slow down.” How Do You Slow Down When You Still Have Bills to Pay? 5 minute read “To fall asleep, we basically have to pretend we’re already asleep.” You Pretend to Be Asleep First 4 minute read “You don’t have to remember everything you heard today.” Don’t Be Scared of AI 5 minute read “I’m happy because I no longer feel like my life is waiting to begin.” My Life Is Already Enough, and I Still Get to Keep Living It 5 minute read

Read all my essays

No. 6

Websites & visuals

A few of the 40+ websites I’ve built

I’ve built more than 40 websites over the years, for my own brands and for other businesses. Here are five recent ones. I designed, wrote and built each one, and each has its own look, voice and audience.

spectrumthrive.com SpectrumThrive website homepage. A wellness brand for neurodivergent adults atarascope.com Atara SCOPE website homepage. A sales page for web agencies atarasystems.com Atara Systems website homepage. My research and product company blackautisticandproud.com Black Autistic and Proud website homepage. A free community resource soleiwilliams.com soleiwilliams.com homepage. My personal writing site
SpectrumThrive website on a phone. Atara SCOPE website on a phone. Atara Systems website on a phone. Black Autistic and Proud website on a phone.

Social content

SpectrumThrive Reels and posts about invisible work. I write every line, and I built Content Engine, the system that turns approved words into finished Reels and posts.

Reel: You are replying to an email on your phone.
Reel
Reel: Coworker asks, How was your weekend?
Reel
Reel: You start sorting hairbands by color.
Reel
Carousel post: Invisible work. What people see, and what it takes.
Carousel, slide 1 of 6
Post: The conversation was nice. You still feel drained when it ends.
Post
Post: You finish a big report on a busy day. Now people think you can go that fast every day.
Post

Report and screen design

Stack of SCOPE report pages with a navy and gold cover.
SCOPE report design: navy, warm paper and gold.
Command Setup page with plain questions about the founder and company.
Command setup, written as plain questions.

What you can hire me for

Websites & web apps

Design, copy and build, from the first headline to launch, ready for Google and AI search.

Writing & copy

Website copy, sales pages, brand lines, essays and the words inside an app.

AI workflows

Mapping scattered work and setting up AI systems around the decisions you make.

Product design

Turning a fuzzy idea into a clear product, screens and rules.

Research & audits

User research, website audits and SEO reviews, turned into a clear plan.

AI training & support

Helping founders and teams use AI with confidence, in a group or one to one.

Three ways to work together

A project. One clear problem with a finish line: a research study, a website, a workflow, a set of essays.

A contract. Hands-on work for a set time, inside your team and your tools.

Fractional or part-time. Steady help each week with product, research, writing or AI.

  1. Book a 20-minute call. Tell me what you need.
  2. I tell you where I’d start and what it would take.
  3. We pick one small first piece, so you see how I work before anything bigger.

Questions people ask me

What have you done for other people?

Website audits, AI training, one-to-one AI support for a small business owner, and websites for other businesses. This page shows my own products because I can share every detail of them, from the first research to launch.

What kind of projects are a good fit?

I do my best work with startups and founders who need a website, a web app, clear copy or an AI setup that saves them time. I work across all kinds of industries, and I build everything to be accessible.

How do you use AI?

I’ve worked with AI for over 4 years. I use it to move faster and dig deeper, and I make the decisions, check every result and keep a person in charge of anything that goes out.

How do we start?

Book a 20-minute call and tell me what you need. Then we pick one small first piece of work, so you can see how I work before anything bigger.

Where are you based?

Maryland. I work remotely on Eastern time.

A note from Solei

I’m bootstrapping my own startup, so I know how far every dollar has to go. I bring that same care to yours.

Before Atara Systems and SpectrumThrive, I started and ran other businesses, including an e-commerce brand. Before that, I taught special education for more than 10 years.

Teaching taught me to explain hard things simply and to build for the way real people think. Running businesses taught me to make every page help sell.

I bring both to every project: clear words, clear systems, and websites that work for everyone who uses them.

If you’re building something, I’d love to hear about it.

Solei

More about me The bigger story LinkedIn

Let’s talk about what you’re building.

20 minutes. Come as you are. Tell me what you need and I’ll tell you how I’d start.

Book a 20-minute call solei@atarasystems.com